Publications by by Dr. zhenning Jimmy xu, follow me on Twitter:

How to Perform a Simple Segmentation Analysis Using R

15.02.2021

R Markdown This is an R Markdown document. Markdown is a simple formatting syntax for authoring HTML, PDF, and MS Word documents. For more details on using R Markdown see http://rmarkdown.rstudio.com. Notice: You should not focus on memorizing syntax. Instead, you should focus on how to use R for business reporting purposes (Matt Dancho & David ...

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Happy Valentine's Day

17.02.2021

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Clustering

16.04.2021

Lab session - objectives 1. Understand how cloud computing works (currently in beta release at the time I am writing this tutorial). 2. Understand how to import your own data to the cloud environment 3. Create descriptive stats to help understand the frequency distributions of your data 4. Understand how hierarchical cluster analysis works. 5. Pe...

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Using Hierarchical Clustering & PCA for Market Segmentation and Targeting

16.04.2021

Learning objectives By the end of this lab session, you should be able to: 1. Understand how cloud computing works (currently in beta release at the time I am writing this tutorial). 2. Understand how to import your own data to the cloud environment 3. Create descriptive stats to help understand the frequency distributions of your data 4. Underst...

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AB testing

05.03.2021

A repository I developed in the marketing research class in spring 2021 WWW.CSUB.edu What is A/B testing? Why do we do it? Design-led companies (Apple, Google, Airbnb, etc.) frequently apply design thinking to design new products (Naiman 2020). A/B testing (also known as split testing or bucket testing) is “a method of comparing two versions o...

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avocado

09.03.2021

R Markdown This is an R Markdown document. Markdown is a simple formatting syntax for authoring HTML, PDF, and MS Word documents. For more details on using R Markdown see http://rmarkdown.rstudio.com. Note: this analysis was performed using the open source software R and Rstudio. Objective The objective of this basic project is to explain the pr...

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Using Hierarchical Clustering & PCA for Market Segmentation and Targeting

13.04.2021

Learning objectives By the end of this lab session, you should be able to: 1. Understand how cloud computing works (currently in beta release at the time I am writing this tutorial). 2. Understand how to import your own data to the cloud environment 3. Create descriptive stats to help understand the frequency distributions of your data 4. Underst...

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Flexdashboard: An Interactive Dashboard Solution for R Users

08.05.2021

Let’s Build an Interactive Dashboard Jim Xu Page 1 Column Voting Shares in Kern County Column A simple leafmap showcase - CSUB & Hart Memorial Park The Geography of Beer Page 2 Table - The Geography of Beer ...

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Let’s Build an Interactive Dashboard

07.05.2021

Let’s Build an Interactive Dashboard Zhenning Jimmy xu Page 1 Column Voting Shares in Kern County Column A simple leafmap showcase - CSUB & Hart Memorial Park The Geography of Beer Page 2 Table - The Geography of Beer ...

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Dashboard design

05.05.2021

Flexdashboard: An Interactive Dashboard Solution for R Users Intro Text Over the years as I have created more and more Shiny repositories, it has gotten harder for me to host new Shiny dashboards for free. It turns out that the flexdashboard package allows me to create nice looking HTML dashboards using simple RMarkdown syntax. You can add int...

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