Publications by by Dr. zhenning Jimmy xu, follow me on Twitter:
The future of Marketing & Marketing Analytics - Fall 2020
TOC { position: fixed; left: 0; top: 0; width: 200px; height: 100%; overflow:auto; } ################################################################################ ## Course wrap-up - The future of Marketing - Fall 2020 ## by Dr. Jimmy Zhenning Xu, ## follow me on Twitter https://twitter.com/MKTJimmyxu #########################...
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AB Testing
What is A/B testing? Why do we do it? Design-led companies (Apple, Google, Airbnb, etc.) frequently apply design thinking to design new products (Naiman 2020). A/B testing (also known as split testing or bucket testing) is “a method of comparing two versions of a webpage or app against each other to determine which one performs better.” (Opti...
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Project
R Markdown This is an R Markdown document. Markdown is a simple formatting syntax for authoring HTML, PDF, and MS Word documents. For more details on using R Markdown see http://rmarkdown.rstudio.com. Intro Principal Component Analysis (PCA) involves the process of understanding different features in a dataset and can be used in conjunction with...
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Regressionanalysis
R Markdown This is an R Markdown document. Markdown is a simple formatting syntax for authoring HTML, PDF, and MS Word documents. For more details on using R Markdown see http://rmarkdown.rstudio.com. Introduction It is tough to make good predictions. The numerous factors or variables, independent and dependent, involved in many sporting events ...
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customer_churn
R Markdown This is an R Markdown document. Markdown is a simple formatting syntax for authoring HTML, PDF, and MS Word documents. For more details on using R Markdown see http://rmarkdown.rstudio.com. Note: this analysis was performed using the open source software R and Rstudio. Introduction Customer churn occurs when customers or subscribers s...
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Analyzing Customer churn with real world data
R Markdown This is an R Markdown document. Markdown is a simple formatting syntax for authoring HTML, PDF, and MS Word documents. For more details on using R Markdown see http://rmarkdown.rstudio.com. Note: this analysis was performed using the open source software R and Rstudio. Introduction Customer churn occurs when customers or subscribers s...
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Avocado Pricing
R Markdown This is an R Markdown document. Markdown is a simple formatting syntax for authoring HTML, PDF, and MS Word documents. For more details on using R Markdown see http://rmarkdown.rstudio.com. When you click the Knit button a document will be generated that includes both content as well as the output of any embedded R code chunks within t...
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