Publications by by Dr. zhenning Jimmy xu, follow me on Twitter:
A Sentiment Analysis of a Brand-owned Facebook Site
A Sentiment Analysis of a Brand-owned Facebook Site - BPA Faculty Brown Bag Zhenning (Jimmy) Xu, PhD in Marketing Research 12/9/2020 Project summary Project name: Understanding Changes in a Brand’s Core Positioning and Customer Engagement: A Sentiment Analysis of a Brand-owned Facebook Site Authors: Zhenning (Jimmy) Xu, PhD, Colin Vail, MB...
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The Future of Business Management & Marketing - Fall 2020
################################################################################ ## Course wrap-up (Fall 2020) ## by Dr. Jimmy (Zhenning) Xu, ## follow me on Twitter https://twitter.com/MKTJimmyxu ## or visit my Rpubs repository http://rpubs.com/utjimmyx #########################################################################...
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NBA Players Dashboard (2008)
NBA Players Dashboard (2008) Stats by Player Top Scorers G MIN PTS Dwyane Wade 79 38.6 30.2 LeBron James 81 37.7 28.4 Kobe Bryant 82 36.2 26.8 Dirk Nowitzki 81 37.7 25.9 Danny Granger 67 36.2 25.8 Kevin Durant 74 39.0 25.3 Kevin Martin 51 38.2 24.6 Al Jefferson 50 36.6 23.1 Chris Paul 78 38.5 22.8 Carmelo Anthony 66 34.5 22.8 Chr...
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clusteranalysis11172020
R Markdown This is an R Markdown document. Markdown is a simple formatting syntax for authoring HTML, PDF, and MS Word documents. For more details on using R Markdown see http://rmarkdown.rstudio.com. Notice: This is still an early draft. Let me know if there are any errors or typos. Keep in mind that no programmer can avoid errors. I strongly a...
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Using Cluster Analysis for Market Segmentation
R Markdown This is an R Markdown document. Markdown is a simple formatting syntax for authoring HTML, PDF, and MS Word documents. For more details on using R Markdown see http://rmarkdown.rstudio.com. Notice: The dplyr package is not stable recently.See my Tweet about this:https://twitter.com/MKTJimmyxu/status/1253752342333153281. That said, whe...
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Using Cluster Analysis for Market Segmentation
R Markdown This is an R Markdown document. Markdown is a simple formatting syntax for authoring HTML, PDF, and MS Word documents. For more details on using R Markdown see http://rmarkdown.rstudio.com. Notice: The dplyr package is not stable recently.See my Tweet about this:https://twitter.com/MKTJimmyxu/status/1253752342333153281. That said, whe...
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Kmeans clustering using the dataset consumer_segmentation.csv
R Markdown This is an R Markdown document. Markdown is a simple formatting syntax for authoring HTML, PDF, and MS Word documents. For more details on using R Markdown see http://rmarkdown.rstudio.com. ## Notice: The dplyr package is not stable recently.See my Tweet about this:https://twitter.com/MKTJimmyxu/status/1253752342333153281. That said, w...
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Principal Component Analysis (PCA) for Market Segmentation
R Markdown This is an R Markdown document. Markdown is a simple formatting syntax for authoring HTML, PDF, and MS Word documents. For more details on using R Markdown see http://rmarkdown.rstudio.com. Intro Principal Component Analysis (PCA) involves the process of understanding different features in a dataset and can be used in conjunction with...
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Principal Component Analysis (PCA) for Market Segmentation
R Markdown This is an R Markdown document. Markdown is a simple formatting syntax for authoring HTML, PDF, and MS Word documents. For more details on using R Markdown see http://rmarkdown.rstudio.com. Notice: This is still an early draft. Let me know if there are any errors or typos. Intro Principal Component Analysis (PCA) involves the process...
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Using Hierarchical Clustering for Market Segmentation
Learning objectives By the end of this lab session, you should be able to: 1. Understand how cloud computing works (currently in beta release at the time I am writing this tutorial). 2. Understand how to import your own data to the cloud environment 3. Create descriptive stats to help understand the frequency distributions of your data 4. Underst...
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