Publications by Office of Marketing and Brand Management
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Agency Reports Office of Marketing and Brand Management 2/20/2020 Undergraduate Program FB_DISP_UG Run Time: August 15 - June 30 Seven Day Seven day report completed on 2019-09-04 Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR HS 119,446 0.48% 129 87.04% Sixty Day Midterm report completed on 2019-10-14 Code_Audienc...
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Agency Reports Office of Marketing and Brand Management 2/20/2020 Undergraduate Program FB_DISP_UG Run Time: August 15 - June 30 Seven Day Seven day report completed on 2019-09-04 Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR HS 119,446 0.48% 129 87.04% Sixty Day Midterm report completed on 2019-10-14 Code_Audienc...
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MPH Facebook Display This Week Since Inception Impressions CTR UPV BR YTD_Imp Avg_CTR YTD_UPV Avg_BR 20667 0.16% 26 78.95% 372130 0.21% 529 88.57% Programmatic Display Display This Week Since Inception Impressions CTR UPV BR YTD_Imp Avg_CTR YTD_UPV Avg_BR 2580 0.27% 69 58.7% 11137...
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FA21 Campaign Advertising Performance
Undergraduate Facebook Display This report summarizes performance from 2020-01-13 through 2020-03-09 Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR HS 122,784 0.38% 254 96.39% Facebook Video This report summarizes performance from 2020-02-24 through 2020-03-30 Code_Audience YTD_Impressions ClickRatePct YTD_UPV ...
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Agency Campaign Reports
Agency Reports Office of Marketing and Brand Management 2/20/2020 Undergraduate Program FB_DISP_UG Run Time: August 15 - June 30 Seven Day Seven day report completed on 2019-09-04 Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR HS 119,446 0.48% 129 87.04% Sixty Day Midterm report completed on 2019-10-14 Code_Audienc...
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Untitled Office of Marketing and Brand Management 2/20/2020 FB_DISP_UG ## # A tibble: 2 x 6 ## # Groups: Code_Audience [2] ## Code_Audience ReportingPeriod YTD_Impressions Avg_CTR YTD_UPV Avg_BR ## <chr> <chr> <chr> <chr> <chr> <chr> ## 1 HS YTD 2,471,814 0.41% 3,337 ...
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Travel Ad Campaign From 9/1/19-11/30/19, USM Office of Marketing and Branding ran digital advertisements to support out-of-state Admissions college fairs and High School visits. Using the Office of Admissions calendar of events, we targeted the geographic areas where these events were booked. All of our ads drove traffic to the New England Region...
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Advertising Summary
Overall Summary Facebook Display Instagram Display Programmatic Display ...
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Travel Ad Campaign From 9/1/19-11/30/19, USM Office of Marketing and Branding ran digital advertisements to support out-of-state Admissions college fairs and High School visits. Using the Office of Admissions calendar of events, we targeted the geographic areas where these events were booked. All of our ads drove traffic to the New England Region...
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