Publications by Office of Marketing and Brand Management
FY20 Fall Travel
Travel Ad Campaign From 9/1/19-11/30/19, USM Office of Marketing and Branding ran digital advertisements to support out-of-state Admissions college fairs and High School visits. Using the Office of Admissions calendar of events, we targeted the geographic areas where these events were booked. All of our ads drove traffic to the New England Region...
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Travel Ad Campaign From 9/1/19-11/30/19, USM Office of Marketing and Branding ran digital advertisements to support out-of-state Admissions college fairs and High School visits. Using the Office of Admissions calendar of events, we targeted the geographic areas where these events were booked. All of our ads drove traffic to the New England Region...
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Test Presentation
Untitled Office of Marketing and Brand Management 2/20/2020 R Markdown Slide with Bullets Slide with R Output ...
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Agency Reports Office of Marketing and Brand Management 2/20/2020 Undergraduate Program FB_DISP_UG Run Time: August 15 - June 30 Seven Day Seven day report completed on 2019-09-04 Code_Audience YTD_Impressions Avg_CTR YTD_UPV Avg_BR HS 119,446 0.48% 129 87.04% Sixty Day Midterm report completed on 2019-10-14 Code_Audienc...
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Web Pages with Less than 100 Pageviews since March 1, 2019
Audience By Page Title Includes Internal Web Traffic By Page Title Excludes Internal Web Traffic By URL Includes Internal Web Traffic ...
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FY19 and FY20 KPI All Campaigns
Product/Audience High School Students Impressions Impressions FY19 FY20 AdSet FY19Q1 FY19Q2 FY19Q3 FY19Q4 FY20Q1 FY20Q2 FY20Q3 FY20Q4 Display UG_HS_FB_DISP 687,379 315,792 54,832 ~ 265,646 360,044 67,819 ~ UG_HS_IG_DISP 52,094 43,043 27,029 ~ 229,217 228,387 12,497 ~ UG_HS_PIN_DISP ...
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FA21 Cybersecurity
Vendors and Mediums For details on each program and audience, click the arrows. Facebook Display Instagram Display Programmatic Display LinkedIn Display ...
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R Markdown This is an R Markdown document. Markdown is a simple formatting syntax for authoring HTML, PDF, and MS Word documents. For more details on using R Markdown see http://rmarkdown.rstudio.com. When you click the Knit button a document will be generated that includes both content as well as the output of any embedded R code chunks within t...
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🥑 🌽 2️⃣ lbs. 🍅 3️⃣ flat vidalia onions 🍌 🌶 ✅ 🌶 💛 or 🍊 🌶 iceburg 🌿 1-2 pkgs flour tortilla for 🌯 store brand 🌮 🧀 fresca 🧀 🌽 🍟 (chips, not fries, actually there’s no emoji) ...
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Admit to Deposit Historical Analysis
Basic Description The purpose of this report is to look at how much time elapses between when undergraduate students are admitted and when they pay their deposits to confirm their spot. Because there different groups of students behave differently, I have segmented them into 3 groups - Traditional HS Students: 18 and under Older First-Year Entran...
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