Publications by Jun.-Prof. Dr. Marcel Lichters
VHB-Rating 2024 Gesamtliste suchbar
VHB Publication Rating 2024 A summary of https://www.vhbonline.org/service/vhb-rating-2024 Authors Affiliation Charlotte Kühn Otto-von-Guericke-University Magdeburg Marcel Lichters Otto-von-Guericke-University Magdeburg Published Sunday, June 30, 2024 Connect with me on Open Science Framework | Contact me v...
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Sensory Marketing & Product Innovation: Examples Chapter 6
Sensory Marketing and Product Innovation Chapter 6 - Sensory Product Research - Examples Author Affiliation Marcel Lichters Otto-von-Guericke-University Magdeburg Published Thursday, November 16, 2023 Table of contents 1 Loading packages that we will use 2 Example for Discrimination test - Triangle test. 3 Example of a Post-...
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Sensory Marketing & Product Innovation: Exercise 5 - Segmenting consumers based on sensory acceptance tests in sensory labs, immersive environments, and natural consumption settings
Sensory Marketing and Product Innovation Exercise 5 - Segmenting consumers based on sensory acceptance tests in sensory labs, immersive environments, and natural consumption settings Author Affiliation Marcel Lichters Otto-von-Guericke-University Magdeburg Published Tuesday, October 17, 2023 Table of contents 1 Loading packa...
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Sensory Marketing & Product Innovation: Exercise 3 - Short and Long term
Sensory Marketing and Product Innovation Exercise 3 - Short- and Long-term Effects of nonconsciously Processed Ambient Scents Author Affiliation Marcel Lichters Otto-von-Guericke-University Magdeburg Published Wednesday, October 11, 2023 Table of contents 1 Loading packages 2 Finding an answer to question #9 2.1 Calculate ...
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Sensory Marketing & Product Innovation: Exercise 2 - Making Choices
Sensory Marketing and Product Innovation Exercise 2 - Making Choices Author Affiliation Marcel Lichters Otto-von-Guericke-University Magdeburg Published Friday, October 6, 2023 Table of contents 1 Loading packages 2 Finding an answer to question #5 2.1 Calculate effect size Cohen’s \(\omega\) 2.2 Conduct A priori power a...
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Sensory Marketing & Product Innovation: Exercise 1 - The Light is Healthy Intuition
Sensory Marketing & Product Innovation Exercise 1 - The Light is Healthy Intuition Author Affiliation Marcel Lichters Otto-von-Guericke-University Magdeburg Published Thursday, October 5, 2023 Table of contents 1 Loading packages 2 Finding an answer to question #4 2.1 Extract information on the effect size Cohen’s d and ...
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Sensory Marketing and Product Innovation Exercise 1
Sensory Marketing and Product Innovation Exercise 1 - The Light is Healthy Intuition Author Affiliation Marcel Lichters Otto-von-Guericke-University Magdeburg Published Thursday, October 5, 2023 Table of contents 1 Loading packages 2 Finding an answer to question #4 2.1 Extract information on the effect size Cohen’s d an...
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Price Sensitivity Meter PSM) aka Van Westendorp's method in R
Vorlesung Marketinginstrumente Code Price Sensitivity Meter PSM) aka Van Westendorp’s method in R Authors Affiliation Univ.-Prof. Dr. Marcel Lichters Chemnitz University of Technology Joshua Schramm Chemnitz University of Technology Published Monday, November 7, 2022 Table of contents 1 Vorbereitung 2 ...
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Consumer Behavior - Solutions Exercise 6
Connect with me on Open Science Framework | Contact me via LinkedIn Depending on your machine it might be necessary to use right-click -> open in new browser window. R analysis script presenting the results for exercise 6 in consumer behavior. These are the questions regarding Girard et al. (2019). 1 Loading packages that we will use Beware: ...
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Consumer Behavior - Solutions Exercise 5
Connect with me on Open Science Framework | Contact me via LinkedIn Depending on your machine it might be necessary to use right-click -> open in new browser window. R analysis script presenting the results for exercise 5 in consumer behavior. These are the questions regarding Biswas et al. (2014). 1 Loading packages that we will use Beware: ...
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