Publications by Jun.-Prof. Dr. Marcel Lichters
Sensory Marketing - Solutions - Exercise: Making choices while smelling…
Connect with me on Open Science Framework | Contact me via LinkedIn Depending on your machine it might be necessary to use right-click -> open in new browser window. R analysis script presenting the solutions for the exercise in Sensory Marketing regarding Biswas et al. (2014). In one of the questions students are asked to estimate the appropria...
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Solutions - Exercise: The Light = Short- and Long-term Effects of nonconsciously Processed Ambient Scents
Connect with me on Open Science Framework | Contact me via LinkedIn Depending on your machine it might be necessary to use right-click -> open in new browser window. R analysis script presenting the solutions for the exercise in Sensory Marketing regarding Girard et al. (2019). In one of the questions students are asked: How many respondents sho...
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Solutions - Exercise: Segmenting consumers based on sensory acceptance tests in sensory labs, immersive environments, and natural consumption settings
Connect with me on Open Science Framework | Contact me via LinkedIn Depending on your machine it might be necessary to use right-click -> open in new browser window. R analysis script presenting the solutions for the exercise in Sensory Marketing regarding Lichters et al.(2021) . If this exercise grabs your attention, please check-out our study...
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Sensory Marketing - Chapter 7- Discrimination test
Connect with me on Open Science Framework | Contact me via LinkedIn Depending on your machine it might be necessary to use right-click -> open in new browser window. R analysis script presenting the examples studied in Chapter 7 of the Sensory Marketing lecture If this exercise grabs your attention, please check-out our study programs at the Ch...
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