Publications by Jun.-Prof. Dr. Marcel Lichters
Consumer Behavior - Solutions Exercise 3
Connect with me on Open Science Framework | Contact me via LinkedIn Depending on your machine it might be necessary to use right-click -> open in new browser window. R analysis script presenting the results for exercise 3 in consumer behavior. These are the questions regarding Topolinski, Lindner, & Freudenberg (2014) 1 Loading packages that we...
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Consumer Behavior - Solutions Exercise 2
Connect with me on Open Science Framework | Contact me via LinkedIn Depending on your machine it might be necessary to use right-click -> open in new browser window. R analysis script presenting the results for exercise 2 in consumer behavior. These are the questions regarding Kim, Spence, & Marshall (2018). 1 A very brief intro to R and loadin...
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WarmVsCool_Conscious_Not_Impaired
Connect with me on Open Science Framework | Contact me via LinkedIn R analysis script for the pretest on scent selection and perception This script describes all details of the pretest. Some steps are outsourced (e.g., data labeling) to seperate scripts. Here ist the r seassion info: ## R version 3.6.2 (2019-12-12) ## Platform: x86_64-w64-ming...
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WarmVsCool_All_Consumers
Connect with me on Open Science Framework | Contact me via LinkedIn R analysis script for the pretest on scent selection and perception This script describes all details of the pretest. Some steps are outsourced (e.g., data labeling) to seperate scripts. Here ist the r seassion info: ## R version 3.6.2 (2019-12-12) ## Platform: x86_64-w64-ming...
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ChoiceModelR_vs_Sawtooth
Connect with me on Open Science Framework | Contact me via LinkedIn 1 Load packages #load("Workspace.RData") #rm(list = ls()) if ("readxl" %in% rownames(installed.packages())) { suppressPackageStartupMessages(library(readxl)) } else { install.packages("readxl", repos = "https://cloud.r-project.org") } if ("ClustVarLV" %in% rownames...
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Segmenting Individual Regressions
Connect with me on Open Science Framework | Contact me via LinkedIn R analysis script for the segmentation of regression coefficients (linear model) at the individual level 1 Data preperation 1.1 Load packages that will be used throughout the analysis rm(list = ls()) if(!"pacman" %in% rownames(installed.packages())) install.packages("pacman"...
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OCR_Chapter_4_Bayes_tests
Connect with me on Open Science Framework | Contact me via LinkedIn R analysis script for analyzing Alpha (distribution of attribute level-wise means of the participants’ utilities) across successive iteration steps. Estimation uses the PlayStation 4 bundle example (see Chapter 4 in lecture). Estimation was done in Sawtooth Software Lighthouse...
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OCR_Chapter_6_Two_Stage_Benefit_Segmentation_ACBC
Connect with me on Open Science Framework | Contact me via LinkedIn R analysis script for presenting one solution on how to conduct a benefit segmentation on individual part worth utilities elicited by conjoint analysis (an ACBC in this case). Segmentation uses the simple example we discussed during class (Chapter 6, ACBC on PlayStation 4 bundle...
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OCR_Chapter_5_HOTs_Validation
Connect with me on Open Science Framework | Contact me via LinkedIn Depending on your machine it might be necessary to use right-click -> open in new browser window. R analysis script for validating the predictive validity of estimated part worth utilities from a conjoint analysis with the help of hold-out-tasks (HOTs). Estimation uses the simpl...
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Sensory Marketing - Solutions - Exercise: The Light = Healthy Intuition
Connect with me on Open Science Framework | Contact me via LinkedIn Depending on your machine it might be necessary to use right-click -> open in new browser window. R analysis script presenting the solutions for the exercise in Sensory Marketing regarding Li, Heuvinck, & Pandelaere (2021). In one of the questions students are asked to estimate ...
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