Publications by by Dr. zhenning Jimmy xu, follow me on Twitter:
GE - SELF Assessment Report (2024)
“Jimmy” Zhenning Xu, PhD. BPA, CSUB Note: The assessment report is created for free using R, RStudio, Plotly. R is extremely useful when it comes to documentation. There are definitely many other choices available. However, using R may allow us to save time for future assessments. Some results are included for documentation purposes. It is re...
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Tutorial - Using ChatGPT for a simple regression analysis
The syntax used in this example is written using ChatGPT with the follwing prompt: I have a dataset that includes the following variable names:______. Please refer to the dataset above and write some R syntax that allows me to analyze the relationship between ______________ and ________(in my case, I used Percentage_markup and profit from the data...
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Understanding Consumers' Perceptions toward Grocery Stores in Bakersfield
Reference: Xu 2021. Brand/Product Positioning & Perceptual Mapping. Rpubs.com/utjimmyx/brand_positioning Think-pair-share The final perceptual maps (see Figures 3 and 4) are designed to explain the impact of a college degree on people’s perception of grocery stores. Figure 3 represents consumers who have a college degree. Figure 4 represents con...
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Intro to the Marketing Concentration at BPA
class: center, middle, inverse, title-slide .title[ # Intro to the Marketing Concentration at BPA ] .author[ ### Zhenning ‘Jimmy’ Xu, California State University Bakersfield, followe me on Twitter: https://twitter.com/MKTJimmyxu or find me on my website at utjimmyx.github.io ] .date[ ### 2024/03/03 ] --- background-image: url(http...
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Experimental Design & A/B Testing - Analyzing the Relationship between Advertising Exposures and Product Purchase
What is A/B testing? Why do we do it? Design-led companies (Apple, Google, Airbnb, etc.) frequently apply design thinking to design new products (Naiman 2020). A/B testing (also known as split testing or bucket testing) is “a method of comparing two versions of a webpage or app against each other to determine which one performs better.” (Optimi...
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