Publications by khl

MKT 410: Software Tools in Marketing (Marketing Analytics)

General Information Instructor: Sungjin Kim (sungjin.kim@hawaii.edu) Office Hours: Friday 3-4 PM or by appointment Prerequisites BUS 312 Principles of Marketing BUS 310 Statistical Analysis for Business Decisions Please inform the instructor if you haven’t taken either course. Course Description This course delves into marketing analytics,...

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