Publications by zhenning Jimmy xu, dolores p

clusteing_segmentation

10.11.2021

itle: “Using Hierarchical Clustering & PCA for Market Segmentation and Targeting” uthor: “dolores p, zhenning Jimmy xu, follow me on Twitter: https://twitter.com/MKTJimmyxu” ate: “11/01/2020” utput: html_document ditor_options: hunk_output_type: console Learning objectives By the end of this lab session, you should be able to: 1...

8625 sym R (11685 sym/59 pcs) 8 img 1 tbl

extra credit

01.11.2021

Reference: Xu 2021. Brand/Product Positioning & Perceptual Mapping. Rpubs.com/utjimmyx/brand_positioning Think-pair-share The final perceptual maps (see Figures 3 and 4) are designed to explain the impact of a college degree on people’s perception of grocery stores. Figure 3 represents consumers who have a college degree. Figure 4 represents c...

3843 sym R (3171 sym/20 pcs) 4 img

exam1pt2

13.10.2021

R Markdown This is an R Markdown document. Markdown is a simple formatting syntax for authoring HTML, PDF, and MS Word documents. For more details on using R Markdown see http://rmarkdown.rstudio.com. Note: this analysis was performed using the open source software R and Rstudio. library(dplyr) ## ## Attaching package: 'dplyr' ## The following o...

786 sym R (2083 sym/11 pcs) 2 img

week 6 abtesting

29.09.2021

What is A/B testing? Why do we do it? Design-led companies (Apple, Google, Airbnb, etc.) frequently apply design thinking to design new products (Naiman 2020). A/B testing (also known as split testing or bucket testing) is “a method of comparing two versions of a webpage or app against each other to determine which one performs better.” (Opti...

7583 sym R (4377 sym/30 pcs)

week 2

01.09.2021

R Markdown This is an R Markdown document. Markdown is a simple formatting syntax for authoring HTML, PDF, and MS Word documents. For more details on using R Markdown see http://rmarkdown.rstudio.com. Note: this analysis was performed using the open source software R and Rstudio. Objective The objective of this tutorial is to explain how bivaria...

1793 sym R (677 sym/8 pcs) 2 img

disscusion 4

15.09.2021

R Markdown This is an R Markdown document. Markdown is a simple formatting syntax for authoring HTML, PDF, and MS Word documents. For more details on using R Markdown see http://rmarkdown.rstudio.com. #Warm-up activity for fun - can you replace my name with yours using the following functions? paste("Today is", date()) ## [1] "Today is Wed Sep 15...

8434 sym R (4463 sym/28 pcs) 5 img 1 tbl

week5dodgers

22.09.2021

R Markdown This is an R Markdown document. Markdown is a simple formatting syntax for authoring HTML, PDF, and MS Word documents. For more details on using R Markdown see http://rmarkdown.rstudio.com. Introduction It is tough to make good predictions. The numerous factors or variables, independent and dependent, involved in many sporting events ...

3940 sym R (7327 sym/26 pcs) 2 img