Publications by CHUN-LI HOU
Review Analysis
1 Objective This is analyzing the review dataset from the women’s e-commerce clothing sales reviews and ratings. The dataset contains more than 23,000 online reviews of women’s clothing from various retailers. 2 Preparation 2.1 Environment Let us set up the working environment and be ready for the analysis. if(!require("pacman")) install.pa...
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T Test Analysis
1 Introduction In this study, we can practice the knowledge about the t-test from assumption identified to hypothesis established. 2 Preparation 2.1 Environment if(!require("pacman")) install.packages("pacman") pacman::p_load(dplyr, kableExtra, skimr, ggplot2, GGally, ggsci, car) theme = theme_bw() + theme(plot.title = element_text(face = ...
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Survey Analysis
1 Objective This is an analysis of the Stack Overflow survey dataset 2 Preparation 2.1 Environment Let us set up the working environment and be ready for the analysis # theme theme = theme_bw() + theme(plot.title = element_text(face = "bold", size = (15)), plot.subtitle = element_text(size = (10)), axis.title = element_...
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Forecast Analysis
1 Objective We focus on the time series for Google stock. 2 Preparation 2.1 Environment Let us set up the working environment and be ready for the analysis. if(!require("pacman")) install.packages("pacman") pacman::p_load(tidymodels, modeltime, tidyverse, timetk, lubridate, janitor, tidyquant, ggthemes, ggsci, ...
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Web Scraping
1 Objective This project includes different parts of the case study. The following case studies are from mainly Google search and other learning platform courses, such as Datacamp, Google, Rpubs, and Coursera. The center point of these case studies is web scraping, which covers from basic scraping, auto crawling package selenium, article analysis...
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Travel Agency Analysis
1 Objective The travel agency has many products and services. To reach the customer, the travel agency has to do some effort to promote its products and services. As for a traditional method, the company will call all of the customers to offer the new products or services. As for a data analytic method, we can help the marketing and sales departm...
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Exploring Data Analysis 1
1 Objective Netflix is a subscription-based streaming service company that offers online streaming of a library of films and television series. It is a popular entertainment service used by people around the world. This exploring data analysis will explore the Netflix dataset through visualization and graphs. This dataset consists of movies and T...
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Marketing Analysis
1 Objective The purpose of this project is to answer a series of general business questions using R programming language. This project has a dataset that provides many marketing data include general customer information, products sold by the company, the company’s sale channels, and the performance of a series of marketing campaigns that the co...
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Market Basket Analysis
1 Objective Market basket analysis is a technique used by large retailers either online or offline to uncover associations between items. It works by looking for combinations of items that occur together frequently in transactions, providing information to understand the purchase behavior. As in simple terms, a set of rules can be understood as �...
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