Publications by Jennifer Brosnahan
Market Basket Analysis
Background We have been asked by Blackwell Electronics to conduct a Market Basket Analysis on 30 days worth of transactions. Based on this market basket analysis, we will provide insights and purchasing patterns in order to provide product recommendations for cross-selling and recommender opportunities. Objective The purpose of this project is...
5957 sym R (49604 sym/71 pcs) 4 img 2 tbl
Time Series Analysis: Visualizing Energy Use Patterns
Background We have been asked by a law firm to conduct an in-depth analysis of power consumption data for a client’s residential home. The law firm’s client claims to have not been occupying a specific residence at the time of an undisclosed event during Summer of 2008. Energy use records will be used to provide evidence on whether or not re...
6898 sym R (19614 sym/42 pcs) 10 img
Boston House Price Predictions
Background We have been asked to investigate the Boston House Price dataset. Each record in the database describes a Boston suburb or town. Objective Answer the question, can a model be built to predict house prices in Boston Area with 80% level of certainty? Data Description The data was drawn from the Boston Standard Metropolitan Statistic...
8117 sym R (62041 sym/50 pcs) 11 img
Predict Sales Volume
Objective We have been asked by an Electronics Company to forecast sales of new products that they are considering for building up inventory. Specifically, they would like for us to predict sales volume for four different product types: PCs, Laptops, Netbooks, and Smartphones, which will be used to determine which new products will be brought in...
9795 sym R (30631 sym/87 pcs) 21 img
Time Series Forecasting
Objective We have been asked to forecast power consumption by submeter for a client’s residential home. The objective is to visualize and forecast energy use by performing time series linear regression and Holt Winters modeling on each submeter. Forecasted results will help client determine energy use patterns and energy saving recommendations...
8961 sym R (65790 sym/96 pcs) 25 img
Predicting Consumer Brand Preference
Background An Electronics Company would like for us to predict which computer brand customers from a new region will prefer, Acer or Sony. Doing so will help to determine inventory needs for new clientele and individual customer brand preferences for robust in-store and online marketing efforts. Objective The objective is to build predictive m...
16296 sym R (29657 sym/54 pcs) 4 img