Publications by Ben Johnston
R For SEO Part 7: Loops
R For SEO Part 7: Loops Welcome back to my R for SEO series. We’re in the home stretch now, with part seven. Today, we’re going to be looking at different ways that we can run functions or commands over a series of elements using the various kinds of loops that exist in R. If you’ve followed along so far, or you’ve tried some experimentatio...
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R For SEO Part 6: Using APIs In R
R For SEO Part 6: Using APIs In R Wow, we’re at part 6 of my R for SEO series. Welcome back. I really hope you’re finding this useful, and by now have started to use R in your work. Today we’re going to look at one of my favourite topics: using APIs in R. There are, obviously, millions of APIs available, so today I will just look at a couple ...
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R For SEO Part 5: Common Excel Formulas In R
R For SEO Part 5: Common Excel Formulas In R Welcome back. It’s part 5 of my R for SEO series and I hope you’re all finding it useful so far. Up to now, we’ve covered the basics, using packages and Google Analytics & Search Console, data visualisation with GGPlot2 and wordcloud and in our last piece, we looked at R functions for SEO. Now let�...
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R For SEO Part 4: Functions
R For SEO Part 4: Functions Welcome back to part four of my series on using R for SEO. We’re at the halfway point now and hopefully you’re starting to see the power that the R language can bring to your optimisation and analysis. Today we’re going to start making it feel like we’re programming – we’re going to be writing our own R funct...
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R For SEO Part 3: Data Visualisation With GGPlot2 & Wordcloud
R For SEO Part 3: Data Visualisation With GGPlot2 & Wordcloud Welcome back. You’ve made it to part three, where we’re going to start having a bit of fun with the R language and SEO data. Hopefully the first couple of parts gave you a bit of a grounding in the basics, how to use R packages and how to get Google Analytics and Search Console dat...
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Keyword & Topic Clustering For SEO With R
Keyword & Topic Clustering For SEO With R Keyword and topic clustering for SEO has been a hot topic for years, but one of the things I’ve noticed is that there’s been a distinct lack of discussion around how to actually do it. There’s just been a torrent of theory and a handful of (rather expensive) tools which say they’ll do it for you. ...
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