Publications by Manos Parzakonis

Basic A/B Testing plots and stats with R

Have you used Google Analytics Content Experiments? I’ve been using it lately and the most useful thing is that all data are integrated into the API to do what you want to do except for the standard reports. So, you can get them into your favorite data analysis tool and get more things done. In the following I simulate an example for an e-comme...

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Create a Google Analytics implementation doc using R

One of most frustrating things that you can face during a day is someone to ask you to give her the definitions of the funnel that someone configured a couple of years ago for 10 product categories. The only thing that can help you in this is to have an Implementation document. Oh, you bet you have it updated! (side-note: with the spread of Goog...

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