Publications by Submitted by Keyla Romero; tutorial written by Dr. zhenning Jimmy xu

ABTesting

08.03.2022

What is A/B testing? Why do we do it? Design-led companies (Apple, Google, Airbnb, etc.) frequently apply design thinking to design new products (Naiman 2020). A/B testing (also known as split testing or bucket testing) is “a method of comparing two versions of a webpage or app against each other to determine which one performs better.” (Opti...

7555 sym R (4381 sym/26 pcs)

T Test

18.02.2022

R Markdown This is an R Markdown document. Markdown is a simple formatting syntax for authoring HTML, PDF, and MS Word documents. For more details on using R Markdown see http://rmarkdown.rstudio.com. #Warm-up activity for fun - can you replace my name with yours using the following functions? paste("Today is", date()) ## [1] "Today is Fri Feb 18...

8461 sym R (4670 sym/29 pcs) 5 img 1 tbl

Avocado

11.02.2022

R Markdown This is an R Markdown document. Markdown is a simple formatting syntax for authoring HTML, PDF, and MS Word documents. For more details on using R Markdown see http://rmarkdown.rstudio.com. Note: this analysis was performed using the open source software R and Rstudio. Objective The objective of this applied project is to explain the ...

1664 sym R (2206 sym/8 pcs) 3 img

AB Testing 1

18.03.2022

What is A/B testing? Why do we do it? Design-led companies (Apple, Google, Airbnb, etc.) frequently apply design thinking to design new products (Naiman 2020). A/B testing (also known as split testing or bucket testing) is “a method of comparing two versions of a webpage or app against each other to determine which one performs better.” (Opti...

7554 sym R (4303 sym/26 pcs)

DocumentBakersfieldGrocery

30.03.2022

Reference: Xu 2021. Brand/Product Positioning & Perceptual Mapping. Rpubs.com/utjimmyx/brand_positioning Think-pair-share The final perceptual maps (see Figures 3 and 4) are designed to explain the impact of a college degree on people’s perception of grocery stores. Figure 3 represents consumers who have a college degree. Figure 4 represents c...

3843 sym R (2934 sym/20 pcs) 4 img

Documentbrandpositioning

18.04.2022

Reference: Xu 2021. Brand/Product Positioning & Perceptual Mapping. Rpubs.com/utjimmyx/brand_positioning Think-pair-share The final perceptual maps (see Figures 3 and 4) are designed to explain the impact of a college degree on people’s perception of grocery stores. Figure 3 represents consumers who have a college degree. Figure 4 represents c...

3842 sym R (3151 sym/20 pcs) 4 img

Segmentation

27.04.2022

Learning objectives By the end of this lab session, you should be able to: 1. Understand how cloud computing works (currently in beta release at the time I am writing this tutorial). 2. Understand how to import your own data to the cloud environment 3. Create descriptive stats to help understand the frequency distributions of your data 4. Underst...

6664 sym R (4249 sym/21 pcs) 1 img