Publications by Submitted by Keyla Romero; tutorial written by Dr. zhenning Jimmy xu
ABTesting
What is A/B testing? Why do we do it? Design-led companies (Apple, Google, Airbnb, etc.) frequently apply design thinking to design new products (Naiman 2020). A/B testing (also known as split testing or bucket testing) is “a method of comparing two versions of a webpage or app against each other to determine which one performs better.” (Opti...
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T Test
R Markdown This is an R Markdown document. Markdown is a simple formatting syntax for authoring HTML, PDF, and MS Word documents. For more details on using R Markdown see http://rmarkdown.rstudio.com. #Warm-up activity for fun - can you replace my name with yours using the following functions? paste("Today is", date()) ## [1] "Today is Fri Feb 18...
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Avocado
R Markdown This is an R Markdown document. Markdown is a simple formatting syntax for authoring HTML, PDF, and MS Word documents. For more details on using R Markdown see http://rmarkdown.rstudio.com. Note: this analysis was performed using the open source software R and Rstudio. Objective The objective of this applied project is to explain the ...
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AB Testing 1
What is A/B testing? Why do we do it? Design-led companies (Apple, Google, Airbnb, etc.) frequently apply design thinking to design new products (Naiman 2020). A/B testing (also known as split testing or bucket testing) is “a method of comparing two versions of a webpage or app against each other to determine which one performs better.” (Opti...
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DocumentBakersfieldGrocery
Reference: Xu 2021. Brand/Product Positioning & Perceptual Mapping. Rpubs.com/utjimmyx/brand_positioning Think-pair-share The final perceptual maps (see Figures 3 and 4) are designed to explain the impact of a college degree on people’s perception of grocery stores. Figure 3 represents consumers who have a college degree. Figure 4 represents c...
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Documentbrandpositioning
Reference: Xu 2021. Brand/Product Positioning & Perceptual Mapping. Rpubs.com/utjimmyx/brand_positioning Think-pair-share The final perceptual maps (see Figures 3 and 4) are designed to explain the impact of a college degree on people’s perception of grocery stores. Figure 3 represents consumers who have a college degree. Figure 4 represents c...
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Segmentation
Learning objectives By the end of this lab session, you should be able to: 1. Understand how cloud computing works (currently in beta release at the time I am writing this tutorial). 2. Understand how to import your own data to the cloud environment 3. Create descriptive stats to help understand the frequency distributions of your data 4. Underst...
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