Publications by Allan Engelhardt
Net Promoter Score confidence intervals 2: maths and stats
We looked at a rule of thumb for confidence intervals and what that means for a business manager in our previous post. Now we do the maths, stats, and R code for the practitioner. The Net Promoter Score (NPS) is a metric for measuring the loyalty and engagement of a firm’s customers that is extremely popular in across many industries. Originall...
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Microsoft Analytics in 2016
If you had asked me two years ago if Microsoft was a serious vendor for data science and analytics infrastructure and tools, I would have laughed. At the time their offering seemed to me to consist of Excel against SQL Server. There is nothing really wrong (or exciting) about SQL Server, but friends don’t let friends use Excel for data analysis...
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Marketing Analytics Using R Training Course 31 October – 04 November 2016
Back by popular demand! We have been asked many times when we would run again the Marketing Analytics Using R training course. We used to do it with Revolution Analytics which is now part of Microsoft but due to client-side commitments we have not had a public course for 2 years. That has now changed. We are pleased to announce new dates for this...
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How do we know that marketing works?
How do we know that marketing works? It was National Poetry Day in Britain recently, and I do believe that poetry and imagination, and the wisdom and insights it can bring, has a place in business and corporate world. But wisdom isn’t knowledge; it does not immediately convince in the way that facts presented as a coherent story does. So when I...
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What is wrong with lift curves
The first part of our Marketing Analytics Using R course covers campaign analysis with test- and control groups and campaign optimisation using lift curves and predicted responses. Among the many topics covered, we discuss what is wrong with lift curves. They are a standard tool in marketing to select a target group for a campaign based on predic...
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Training dates for Marketing Analytics course announced
Classes 3-7 July 2017: We have updated our very popular training course to take advantage of the latest Microsoft Advanced Analytics technology and re-launched it as Marketing Analytics using Microsoft R and Azure. We have just announced public training dates and are looking forward to giving the course in the week 3-7 July 2017. This is a live, ...
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